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Marketing : defined, explained, applied.

By: Material type: TextTextPublication details: Boston : Prentice Hall, c2012.Edition: 2nd edDescription: xi, 371 p. : col. illISBN:
  • 9780132177153 (pbk. : alk. paper)
  • 0132177153 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 LEV
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Cochin University of Science and Technology
Kochi-682 022, Kerala, India