The Disappearing Product: marketing and markets in the creative industries (Record no. 348429)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00868nam a22002177a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781785360725 (Hardback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bilton Chris |
| 245 ## - TITLE STATEMENT | |
| Title | The Disappearing Product: marketing and markets in the creative industries |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Cheltenham: |
| Name of publisher, distributor, etc. | Edward Elgar Pablishing, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,254p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Cultural industries - Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Cultural industries - Economic aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business and Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing and Markets in the Creative Industries |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market Structure: towards the social product |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Products, Brands and Experiences |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
No items available.