The Disappearing Product: marketing and markets in the creative industries

By:

Bilton Chris

Material type: Text

TextPublication details: Cheltenham: Edward Elgar Pablishing, 2017.Description: xv,254pISBN:

9781785360725 (Hardback)

Subject(s):

Cultural industries - Marketing
Cultural industries - Economic aspects
Marketing - Management
Business and Management
Marketing and Markets in the Creative Industries
Market Structure: towards the social product
Products, Brands and Experiences

DDC classification:

658.8 BIL

Summary: The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries.

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The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries.

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