Marketing management (Record no. 98878)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00469nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215125200.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091107t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.5 |
| Item number | KOT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0876923546 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | analysis, planning and control/5e |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 1987 |
| Name of publisher, distributor, etc. | Prentice-Hall of India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 792p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Market segmentation |
| -- | Masrketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 11/07/2009 | 75.00 | 658.5 KOT;16 | SMS015990 | 11/07/2009 | 11/07/2009 | Books | |||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 04/06/2010 | 658.5 KOT | SMS015991 | 04/06/2010 | 04/06/2010 | Books |