Marketing as strategy
Material type: TextPublication details: Boston Harvard Business School Press 2000Description: xv, 270pISBN:- 139781591392101
- 658.802 KUM
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book Bank | School of Management Studies | 658.802 KUM (Browse shelf(Opens below)) | Not for loan | SMSBB0541 |
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658.80072 LAT Cases in management | 658.802 DUT Integrated marketing communications | 658.802 DUT;1 Integrated marketing communications | 658.802 KUM Marketing as strategy | 658.802 RAO Analysis for strategic marketing | 658.802 SHA Strategic marketing text and cases | 658.802 SHA Strategic marketing text and cases |
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