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Experimental marketing a practical guide to interactive brand experiences
Material type:
TextPublication details: London Kogan Page 2009Description: vi, 264pISBN: - 9780749457167
- 658.827 SMI
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School of Management Studies General Stacks | 658.827 SMI (Browse shelf(Opens below)) | Available | SMS024479 |
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| 658.827 SEN Brand positioning | 658.827 SEN Brand positioning | 658.827 SEN Brand positioning | 658.827 SMI Experimental marketing | 658.827 TRO Big brands big trouble | 658.827 VER Brand management | 658.829 PRI Brand immorality |
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