How brands become icons the principles of cultural branding
Material type:
TextPublication details: Boston Harvard Business School 2004Description: xiii, 265 p ill. ; 25 cmISBN: - 1578517745
- 658.827 HOL
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School of Management Studies Reference | 658.827 HOL (Browse shelf(Opens below)) | Available | SMS025548 | |
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School of Management Studies General Stacks | 658.827 HOL;1 (Browse shelf(Opens below)) | Available | SMS025549 | |
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School of Management Studies General Stacks | 658.827 HOL;2 (Browse shelf(Opens below)) | Available | SMS025550 | |
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School of Management Studies General Stacks | 658.827 HOL;3 (Browse shelf(Opens below)) | Available | SMS025551 |
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| 658.827 HBR Harvard business review on brand management. | 658.827 HOL;1 How brands become icons | 658.827 HOL;2 How brands become icons | 658.827 HOL;3 How brands become icons | 658.827 ICF New age branding vol. i | 658.827 IND Beyond branding | 658.827 JON Behind powerful brands |

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