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How brands become icons the principles of cultural branding

By: Material type: TextTextPublication details: Boston Harvard Business School 2004Description: xiii, 265 p ill. ; 25 cmISBN:
  • 1578517745
Subject(s): DDC classification:
  • 658.827 HOL
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books School of Management Studies Reference 658.827 HOL (Browse shelf(Opens below)) Available SMS025548
Books Books School of Management Studies General Stacks 658.827 HOL;1 (Browse shelf(Opens below)) Available SMS025549
Books Books School of Management Studies General Stacks 658.827 HOL;2 (Browse shelf(Opens below)) Available SMS025550
Books Books School of Management Studies General Stacks 658.827 HOL;3 (Browse shelf(Opens below)) Available SMS025551

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Cochin University of Science and Technology
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