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Analysis for strategic marketing

By:

Rao, Vithala R

Contributor(s):

Steckel, Joel H

Material type: Text

Text

TextPublication details: New York Addison Wesley 1998Description: xiii, 541pSubject(s):

Marketing

DDC classification:

658.802 RAO

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Includes index

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India