Strategic marketing : creating competitive advantage.

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TextPublication details: Oxford ; New York : Oxford University Press, 2010.Edition: 2nd edDescription: xxvi, 585 p. : col. illISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	IUCIPRS General Stacks	658.8 WES (Browse shelf(Opens below))	Available		IPR0611

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Previous	658.8 COR The marketing of technology intensive products and services : driving innovations for non-marketers.	658.8 JAG The 4 A's of marketing : creating value for customers, companies and society	658.8 LEV Marketing : defined, explained, applied.	658.8 WES Strategic marketing : creating competitive advantage.	658.8:001.891 BUR Basic marketing research: using microsoft excel data analysis	658.8:004.738.5 RYA Understanding Digital Marketing: Marketing strategies for engaging the digital generation	659.123 VAL The craft of copywriting	Next

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