The marketing of technology intensive products and services : driving innovations for non-marketers.

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TextPublication details: London : ISTE ; Hoboken, NJ : Wiley, 2008.Description: p. cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	IUCIPRS General Stacks	658.8 COR (Browse shelf(Opens below))	Available		IPR0657

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Previous	658.589 LUT From innovation to cash flows : value creation by structuring high technology alliances.	658.626 RAJ The future of branding	658.8 BIL The Disappearing Product: marketing and markets in the creative industries	658.8 COR The marketing of technology intensive products and services : driving innovations for non-marketers.	658.8 JAG The 4 A's of marketing : creating value for customers, companies and society	658.8 LEV Marketing : defined, explained, applied.	658.8 WES Strategic marketing : creating competitive advantage.	Next

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