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Understanding Digital Marketing: Marketing strategies for engaging the digital generation
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TextPublication details: Great Britain: United States: Kogan Page, 2017.Edition: 4thDescription: xxxv, 424pISBN: - 978-0-7494-7843-8
- Digital marketing... the origin of
- Have a plan and stick to it...strategy
- Crouch, touch, pause...engage
- Search: being found online
- Understanding social media
- Understanding e-mail marketing
- Understanding mobile marketing
- Content marketing and native advertising
- Understanding programmatic
- All about video
- Understanding online PR
- Understanding performance marketing
- Understanding the IoT
- Optimizing the customer and user experience
- The future of digital marketing
- 658.8:004.738.5 RYA
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IUCIPRS General Stacks | 658.8:004.738.5 RYA (Browse shelf(Opens below)) | Available | IPR4420 |
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| 658.8 LEV Marketing : defined, explained, applied. | 658.8 WES Strategic marketing : creating competitive advantage. | 658.8:001.891 BUR Basic marketing research: using microsoft excel data analysis | 658.8:004.738.5 RYA Understanding Digital Marketing: Marketing strategies for engaging the digital generation | 659.123 VAL The craft of copywriting | 659.23 PHE Critical Thinking for Strategic Intelligence | 659.3 MCL Understanding Media: The extensions of man |
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