Intellectual property branding in the developing world : a new approach to non-technological innovations

By:

Kongolo,Tshimanga

Contributor(s):

Tshimanga Kongolo

Material type: Text

TextPublication details: New York Routledge 2019Description: xv, 135 p. 25 cmISBN:

9781138298965

Subject(s):

DDC classification:

347.77 KON

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	IUCIPRS General Stacks	347.77 KON (Browse shelf(Opens below))	Available		IPR4627

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This book identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world.

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