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Direct marketing management

By: Contributor(s):
Material type: TextTextPublication details: London Prentice-Hall of India 1999Edition: 2nd edDescription: xvii,447pISBN:
  • 0-13-084084-X
ISSN:
Subject(s): DDC classification:
  • 658.8
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India