Management of Innovation and Product Development: Integrating Business and Technological Perspectives
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TextPublication details: New York: Springer, 2016.Description: xvi, 377pISBN: - 9781447167228
- Innovation in Business and Society
- Technological Knowledge and Organizational Learning
- The Many Types of Innovation
- The Dynamics of Innovation
- Fundamentals of Technology Forecasting
- The Many Approaches to Innovation Strategy
- Business Model Innovation
- Innovation Strategy as the Management of Competencies
- Innovation Strategy as Project Portfolio Management
- Organizing Product Development Activities
- The Product Development Process
- Project Management for Product Development
- From Market Research to Product Positioning
- Specifying the product
- Designing the Product
- 658.589 CAN
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Presenting an integrated and holistic perspective on innovation management, and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected.
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