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Indian consumers: studies and cases for marketing decisions

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Material type: Text

TextPublication details: New Delhi Tata McGraw-Hill 1973Edition: Description: xvi,336pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library	658.8.012(540) MEH (Browse shelf(Opens below))	Available		00001155

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Previous	658.8.012.12(548.1) RAJ A study of the evolution and working of regulated markets in Tamilnadu	658.8.0121(541.2:549.3) ANW A comparative study of the organisation and management of notified markets in Bangladesh with the organisation and management of regulated markets in West Bengal India	658.8.012.2 FER Customer-oriented planning	658.8.012(540) MEH Indian consumers: studies and cases for marketing decisions	658.8.013 GRA Critical thinking in consumer behavior: cases and experimental exercises	658.8.013 REY Consumer behavior	658.8.013 ZAL How customers think: essential insights into the mind of the market	Next

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