Marketing management: operating, strategic, and administrative

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Material type: Text

TextPublication details: Illinois Richard D. Irwin 1973Edition: 3rd edDescription: xii, 560pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library	658.8 HOW (Browse shelf(Opens below))	Available		00015843

Previous	No cover image available					No cover image available	No cover image available	Next
Previous	658.8 HIL Marketing strategy	658.8 HOL Marketing in a changing environment	658.8 HOL Global marketing : a decision oriented approach	658.8 HOW Marketing management: operating, strategic, and administrative	658.8 HUT Business marketing management: a strategic view of industrial and organizational markets	658.8 JAM Integrated marketing	658.8 JEF Marketing and PR media planning	Next

The previous edition of this book were published under the title: marketing management: analysis and planning

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