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Destination branding: creating the unique destination proposition

By: Contributor(s): Material type: TextTextPublication details: Oxford Butterworth Heinemann 2003Edition: Description: xviii, 204pISBN:
  • 0-7506-4994-1
ISSN:
Subject(s): DDC classification:
  • 379.85:658.8
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India