Media monoliths : how great media brands thrive and survive

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Material type: Text

TextPublication details: London Kogan Page 2005Edition: Description: viii, 261pISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library	658.626 TUN (Browse shelf(Opens below))	Available		00059269

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Previous	658.626 POS Global brand integrity management	658.626 PRI Brand manners:	658.626 SIB T Effects of sale promotion on consumer based brand equity (Thesis)	658.626 TUN Media monoliths : how great media brands thrive and survive	658.626 TUN Luxury world	658.626 VER Brand management: text and cases	658.626:003.65 BRA Deep branding on the internet: applying heat and pressure online to ensure a lasting brand	Next

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