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Legends in marketing ed.by Jagdish N. Sheth
Publication details: sage 2012 Los Angeles Description: 9vISBN:- 9788132105190
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University Library Reference | 658.8 KOT/L.2 R (Browse shelf(Opens below)) | Not for loan | 00067505 | |
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University Library Reference | 658.8 KOT/L.3 R (Browse shelf(Opens below)) | Not for loan | 00067506 | |
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University Library Reference | 658.8 KOT/L.1 R (Browse shelf(Opens below)) | Not for loan | 00067504 |
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| 658.8 KOT/L.2 R Legends in marketing | 658.8 KOT/L.3 R Legends in marketing | 658.8 KOT/L.4 R Legends in marketing | 658.8 KOT/L.5 R Legends in marketing | 658.8 KOT/L.6 R Legends in marketing | 658.8 KOT/L.7 R Legends in marketing | 658.8 KOT/L.8 R Legends in marketing |
V.1: Marketing theory and orientations, V.2: Analytical marketing, V.3: Creating and managing the product mix, V.4:Improving the role and practice of marketing, V.5:Strategic marketing, V.6: Globalization and international marketing competition, V.7: Marketing in the new economy, V.8: Broadening the concept and applications of marketing, V.9: The social and ethical side of marketing.
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