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Effects of cause-related marketing on customers attitudes and buying behavior

By:

Steckstor, Denise

Series: Applied marketing science/Angewandte marketingforschungPublication details: Weisbaden 2012 Springer Description: xvi, 176pISBN:

9783834932402

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Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library	658.8 STE (Browse shelf(Opens below))	Available		00068262

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Previous	658.8 SPE Cycle of marketing	658.8 SPI Contemporary direct and interactive marketing	658.8 SRI Marketing Management	658.8 STE Effects of cause-related marketing on customers attitudes and buying behavior	658.8 STI Cases in marketing: decisions, policies, strategies	658.8 STR Careers in marketing. An institute of marketing review	658.8 TAV After sales service systems and records	Next

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Cochin University of Science and Technology
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