Contemporary direct and interactive marketing Lisa D Spiller and Martin Baier

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Publication details: 2011 Dorling kindersly New DelhiEdition: 2nd edDescription: xxvi, 447pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library	658.8 SPI (Browse shelf(Opens below))	Available		00070751

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Previous	658.8 SMY Physical distribution	658.8 SMY;1 Physical distribution :	658.8 SPE Cycle of marketing	658.8 SPI Contemporary direct and interactive marketing	658.8 SRI Marketing Management	658.8 STE Effects of cause-related marketing on customers attitudes and buying behavior	658.8 STI Cases in marketing: decisions, policies, strategies	Next

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