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Direct Marketing an integrated approach
Material type:
TextPublication details: New York Irwin McGraw hill 1998Description: xviii, 534p. BookISBN: - 0071159517
- 658.84 MCD
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Reference
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School of Management Studies Reference | 658.84 MCD (Browse shelf(Opens below)) | Not for loan | SMS020898 |
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| 658.84 JON Creative strategy in direct marketing | 658.84 LEI The telephone book | 658.84 MAR Financial Services direct Marketing | 658.84 MCD Direct Marketing | 658.840 3 NAS The direct marketing handbook | 658.841 HOL Consultant's guide to getting business on the internet | 658.848 030 KOT Sage handbook of international marketing |
Includes bibliographical reference and index
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