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International and global markeiting concepts and cases

By: Contributor(s): Material type: TextTextPublication details: NewYork Irwin McGraw hill 1998Edition: 2nd edDescription: xvi, 439p. BookISBN:
  • 0071158006
Subject(s): DDC classification:
  • 658.848 MEL
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India