Retail advertising and sales promotion
Material type:
TextPublication details: New Jersey Prentice-hall 1959Edition: 3rd edDescription: xii, 705pSubject(s): DDC classification: - 659.131 4 EDW
| Item type | Current library | Call number | Status | Date due | Barcode |
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School of Management Studies General Stacks | 659.131 4 EDW (Browse shelf(Opens below)) | Available | SMS002198 |
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| 659.109 54 MOO Brand management | 659.111 ADA Media planning/2e | 659.111 ADA;1 Media planning/2e | 659.131 4 EDW Retail advertising and sales promotion | 659.132 FER The Advertising rate structure in the daily news paper industry | 659.132 HOB Selection of advertising media | 659.143 AGN Television advertising |
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