What is in a name? advertising and the concept of brands
Material type:
TextPublication details: New Delhi Prentice Hall of India 2003Edition: 2nd edDescription: xxiii, 308pSubject(s): DDC classification: - 658.827
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School of Management Studies General Stacks | 658.827 JON (Browse shelf(Opens below)) | Available | SMS022549 |
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| 658.827 ICF New age branding vol. i | 658.827 IND Beyond branding | 658.827 JON Behind powerful brands | 658.827 JON What is in a name? | 658.827 KAP Strategic brand management | 658.827 KAP 27 Brand practices | 658.827 KAP Strategic brand management |
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