Advertising communications and promotion management

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Material type: Text

TextPublication details: New York McGraw Hill 1997Edition: 2nd edDescription: xv, 640p. BookISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	School of Management Studies Reference	659.1 ROS (Browse shelf(Opens below))	Not for loan		SMS021130

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Previous	659.1 JEF Advertising	659.1 JON What's in a brand?	659.1 RAY Recruitment Advertising	659.1 ROS Advertising communications and promotion management	659.1 SCH Handbook of advertising art production	659.1 THO Kleppner's advertising procedure	659.1 WEL Advertising	Next

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