Introduction to marketing theory and practice
Material type:
TextPublication details: Oxford University Press 2004Description: xxiv, 645pISBN: - 9780195672622
- 658.8 PAL
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School of Management Studies General Stacks | 658.8 PAL (Browse shelf(Opens below)) | Available | SMS023910 |
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| 658.8 ONK International marketing | 658.8 OTT Marketing the firm's view point | 658.8 PAL Essence of international marketing | 658.8 PAL Introduction to marketing | 658.8 PAL Principles of marketing | 658.8 PAL Principles of marketing | 658.8 PAN Marketing in the new era |
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