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1.
Marketing management a strategic approach with a global orientation by
  • Boyd,Harper
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Irwin / MacGraw Hill 1998
Availability: Items available for loan: Department of Applied Economics (5)Call number: 658.8 BOY, ... Items available for reference: Department of Applied Economics: Not for loan (1)Call number: 658.8 BOY;2.

2.
Marketing management a strategic approach with a global orientation by
  • Boyd,Harper
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Irwin / MacGraw Hill 1998
Availability: No items available.

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India