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	1.	Strategic marketing : creating competitive advantage. by West, Douglas C Ford, John B Ibrahim, Essam Edition: 2nd ed. Material type: Text Publication details: Oxford ; New York : Oxford University Press, 2010 Availability: Items available for loan: IUCIPRS (1)Call number: 658.8 WES. Add to cart (remove)
	2.	Strategic marketing : creating competitive advantage. by West, Douglas C Ford, John B Ibrahim, Essam Edition: 2nd ed. Material type: Text Publication details: Oxford ; New York : Oxford University Press, 2010 Availability: No items available. Add to cart (remove)