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1.
Effects of sale promotion on consumer based brand equity (Thesis) Siby Zacharias; guided by James Manalel by
  • Siby Zacharias
  • James Manalel; guided by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kochi School of Management Studies, CUSAT 2011
Availability: Items available for reference: University Library: Not For Loan (1)Call number: 658.626 SIB T.

2.
New strategic brand management creating and sustaining brand equity long term by
  • Kapferer, Jean-Noel
Edition: 5
Publication details: New Delhi Kogan Page 2009
Availability: Items available for loan: University Library (1)Call number: 658.626 KAP.

3.
Strategic brand Management/2e creating and sustaining brand equity longterm by
  • Jean, Kapferer, Noel
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New elhi Kogan page 2003
Availability: No items available.

4.
Building measuring and managing brand equity/2e by
  • Keller Kevin Lane
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi PHI 2003
Availability: No items available.

5.
Strategic brand management/2e by
  • Keller, Keving Lane
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI 2003
Availability: No items available.

6.
Brand management by
  • Sagar, Mahim
  • Singh, Deepali
  • Agrawal, D P
  • Gupta, Achintya
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Ane books 2009
Availability: No items available.

7.
Strategic Brand Management / 4e Building,measuring,and managing brand equity by
  • Keller, Kevin Lane
  • Parameswaran, Ambi M.G
  • Jacob, Isaac
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Pearson 2018
Availability: Items available for loan: School of Management Studies (1)Call number: 658.827 KEL'2018'.

8.
Brand management principles and practices by
  • Dutta, Kirti
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford university press 2017
Availability: Items available for loan: School of Management Studies (3)Call number: 658.827 DUT, ...

9.
Advertising and brand management Charan, Amita by
  • Charan, Amita [Author ]
  • Dahiya, Rekha
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Ane Books 2018
Availability: Items available for loan: School of Management Studies (2)Call number: 659.1 CHA, ...

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India