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Strategic brand Management/2e creating and sustaining brand equity longterm

By: Material type: TextTextPublication details: New elhi Kogan page 2003Edition: 2nd edDescription: 443pISBN:
  • 9788176491327
Subject(s): DDC classification:
  • 658.826 JEA
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India