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1.
Building brand identity a strategy for success in a hostile marketplace by
  • Upshaw, Lynn B
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: NewYork John wiley & sons 1995
Availability: Items available for reference: School of Management Studies: Not for loan (1)Call number: 658.827 UPS.

2.
Building brand identity a strategy for success in a hostile marketplace by
  • Upshaw, Lynn B
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: NewYork John wiley & sons 1995
Availability: No items available.

3.
Strategic brand Management/2e creating and sustaining brand equity longterm by
  • Jean, Kapferer, Noel
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New elhi Kogan page 2003
Availability: No items available.

4.
Brand management by
  • Sagar, Mahim
  • Singh, Deepali
  • Agrawal, D P
  • Gupta, Achintya
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Ane books 2009
Availability: No items available.

5.
Brand Management by
  • Sagar, Mahim...[et.al] [Author]
  • Singh, Deepali
  • Agarwal, D P
  • Gupta, Achintya
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NewDelhi Ane books 2009
Availability: Items available for loan: School of Management Studies (1)Call number: 658.827 SAG.

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India