Maxi marketing :
Rapp, Stan
Maxi marketing : the new direction in advertising, promotion, and marketing strategy - New York McGraw-Hill 1987 - x, 278p.
Bibliog on p. 269-274
658.8 / RAP
Maxi marketing : the new direction in advertising, promotion, and marketing strategy - New York McGraw-Hill 1987 - x, 278p.
Bibliog on p. 269-274
658.8 / RAP
