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Maxi marketing : the new direction in advertising, promotion, and marketing strategy

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Material type: Text

TextPublication details: New York McGraw-Hill 1987 Description: x, 278p

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library	658.8 RAP (Browse shelf(Opens below))	Available		00038456

Bibliog on p. 269-274

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