Maxi marketing : (Record no. 2317)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00474nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151026130228.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090922t xxu||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | RAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rapp, Stan |
| 9 (RLIN) | 5041 |
| 245 ## - TITLE STATEMENT | |
| Title | Maxi marketing : |
| Remainder of title | the new direction in advertising, promotion, and marketing strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 1987 |
| -- | 5042 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 278p. |
| 500 ## - GENERAL NOTE | |
| General note | Bibliog on p. 269-274 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Collings, Thomas L. |
| 9 (RLIN) | 5043 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 09/22/2009 | 658.8 RAP | 00038456 | 09/22/2009 | 09/22/2009 | Books |