Strategic brand Management/2e
Jean, Kapferer, Noel
Strategic brand Management/2e creating and sustaining brand equity longterm - 2nd ed. - New elhi Kogan page 2003 - 443p.
9788176491327
Brand equity in question The new rules of brand management Brand identity Brand extension Multi - Brand portfolios
658.826 / JEA
Strategic brand Management/2e creating and sustaining brand equity longterm - 2nd ed. - New elhi Kogan page 2003 - 443p.
9788176491327
Brand equity in question The new rules of brand management Brand identity Brand extension Multi - Brand portfolios
658.826 / JEA