Strategic brand Management/2e (Record no. 323793)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00571nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519145055.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100322t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788176491327 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.826 |
| Item number | JEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jean, Kapferer, Noel |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand Management/2e |
| Remainder of title | creating and sustaining brand equity longterm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New elhi |
| Name of publisher, distributor, etc. | Kogan page |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 443p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand equity in question |
| -- | The new rules of brand management |
| -- | Brand identity |
| -- | Brand extension |
| -- | Multi - Brand portfolios |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
No items available.