Social marketing
Lee, Nancy,
Social marketing influencing behaviors for good/4e Nancy R. Lee, Philip Kotler. - 4th ed. - Thousand Oaks, Calif SAGE Publications, c2011. - xi, 502 p. : cd rom
9788132110200
Social marketing Behavior modification
658.84 / LEE
Social marketing influencing behaviors for good/4e Nancy R. Lee, Philip Kotler. - 4th ed. - Thousand Oaks, Calif SAGE Publications, c2011. - xi, 502 p. : cd rom
9788132110200
Social marketing Behavior modification
658.84 / LEE