Social marketing (Record no. 327903)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00577cam a22001934a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519150413.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110819s2011 caua b 001 0 eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | LEE |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132110200 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Nancy, |
| 9 (RLIN) | 23265 |
| 245 10 - TITLE STATEMENT | |
| Title | Social marketing |
| Remainder of title | influencing behaviors for good/4e |
| Statement of responsibility, etc. | Nancy R. Lee, Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Thousand Oaks, Calif |
| Name of publisher, distributor, etc. | SAGE Publications, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 502 p. : |
| Accompanying material | cd rom |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Social marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Behavior modification |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
No items available.