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Social marketing influencing behaviors for good/4e Nancy R. Lee, Philip Kotler.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif SAGE Publications, c2011.Edition: 4th edDescription: xi, 502 p. : cd romISBN:
  • 9788132110200
Subject(s): DDC classification:
  • 658.84 LEE
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Cochin University of Science and Technology
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