Strategic brand management : building, measuring, and managing brand equity.
Keller, Kevin Lane,
Strategic brand management : building, measuring, and managing brand equity. - 3rd ed. - Harlow, England : New York : Financial Times/Prentice Hall, c2012. - xxv, 940 p. : ill. ;
9780273737872 (pbk.)
Brand name products
Brand name products
659.44 / KEL
Strategic brand management : building, measuring, and managing brand equity. - 3rd ed. - Harlow, England : New York : Financial Times/Prentice Hall, c2012. - xxv, 940 p. : ill. ;
9780273737872 (pbk.)
Brand name products
Brand name products
659.44 / KEL