Strategic brand management : building, measuring, and managing brand equity.

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Material type: Text

TextPublication details: Harlow, England : New York : Financial Times/Prentice Hall, c2012.Edition: 3rd edDescription: xxv, 940 p. : illISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	IUCIPRS General Stacks	659.44 KEL (Browse shelf(Opens below))	Available		IPR0612

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