Strategic brand management : building, measuring, and managing brand equity. (Record no. 341925)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00552cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273737872 (pbk.) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.44 |
| Item number | KEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : building, measuring, and managing brand equity. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Harlow, England : New York : |
| Name of publisher, distributor, etc. | Financial Times/Prentice Hall, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 940 p. : |
| Other physical details | ill. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ap�ria, Tony. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Georgson, Mats. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IUCIPRS | IUCIPRS | General Stacks | 10/17/2012 | Book | 550.00 | 659.44 KEL | IPR0612 | 10/17/2012 | 10/17/2012 | Books |