The 4 A's of marketing : creating value for customers, companies and society

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Material type: Text

TextPublication details: New York : Routledge, 2012.Description: 209 p. : illISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	IUCIPRS General Stacks	658.8 JAG (Browse shelf(Opens below))	Available		IPR1181

Previous							No cover image available	Next
Previous	658.626 RAJ The future of branding	658.8 BIL The Disappearing Product: marketing and markets in the creative industries	658.8 COR The marketing of technology intensive products and services : driving innovations for non-marketers.	658.8 JAG The 4 A's of marketing : creating value for customers, companies and society	658.8 LEV Marketing : defined, explained, applied.	658.8 WES Strategic marketing : creating competitive advantage.	658.8:001.891 BUR Basic marketing research: using microsoft excel data analysis	Next

Includes bibliographical references and index.

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