Digital Media and Innovation: Management and design Strategies in Communication
Material type: TextPublication details: Los Angeles: Sage, 2017.Description: xvi, 261pISBN:- 978-1-4522-4141-8
- 1. Innovation and the Power of a Good Idea
- 2. Business Model Innovation
- 3. Product Innovation and design
- 4. Business Process Innovation
- 5. Business and Innovation Failure
- 6. The Diffusion of Innovation Revisited: Product Launch Strategy in the Digital Age
- 7. The Intelligent Network: Information and Communication Design Priciples
- 8. Digital Media and Innovation I:Interactivity, Virtual Communication, Internet Search
- 9. Digital Media and Innovation II: Personalization, Mobility
- 10. Smart Cities and the Common Good
- 11. Facebook
- 12. Digital News Reporting
- 13. Hacker Culture
- 070.3 GER
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | IUCIPRS General Stacks | 070.3 GER (Browse shelf(Opens below)) | Available | IPR4176 |
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