The Disappearing Product: marketing and markets in the creative industries

By:

Bilton Chris

Material type: Text

TextPublication details: Cheltenham: Edward Elgar Pablishing, 2017.Description: xv,254pISBN:

9781785360725 (Hardback)

Subject(s):

DDC classification:

658.8 BIL

Summary: The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	IUCIPRS General Stacks	658.8 BIL (Browse shelf(Opens below))	Available		IPR4360

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Previous	658.589 DRU Innovation and Entrepreneurship: Practice and Principles	658.589 LUT From innovation to cash flows : value creation by structuring high technology alliances.	658.626 RAJ The future of branding	658.8 BIL The Disappearing Product: marketing and markets in the creative industries	658.8 COR The marketing of technology intensive products and services : driving innovations for non-marketers.	658.8 JAG The 4 A's of marketing : creating value for customers, companies and society	658.8 LEV Marketing : defined, explained, applied.	Next

The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries.

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