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Key marketing skills : turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success

By: Material type: TextTextPublication details: London Kogan Page 2006Edition: 2nd edDescription: xiii,383p Includes CD-ROMISBN:
  • 9780749445652
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India