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1.
Strategic brand management : building, measuring, and managing brand equity. by
  • Keller, Kevin Lane
  • Ap�ria, Tony
  • Georgson, Mats
Edition: 3rd ed.
Material type: Text Text
Publication details: Harlow, England : New York : Financial Times/Prentice Hall, c2012
Availability: Items available for loan: IUCIPRS (1)Call number: 659.44 KEL.

2.
Strategic brand management : building, measuring, and managing brand equity. by
  • Keller, Kevin Lane
  • Ap�ria, Tony
  • Georgson, Mats
Edition: 3rd ed.
Material type: Text Text
Publication details: Harlow, England : New York : Financial Times/Prentice Hall, c2012
Availability: No items available.

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India