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Strategic brand management : building, measuring, and managing brand equity.
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TextPublication details: Harlow, England : New York : Financial Times/Prentice Hall, c2012.Edition: 3rd edDescription: xxv, 940 p. : illISBN: - 9780273737872 (pbk.)
- 659.44 KEL
| Item type | Current library | Call number | Status | Date due | Barcode |
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IUCIPRS General Stacks | 659.44 KEL (Browse shelf(Opens below)) | Available | IPR0612 |
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| 659.123 VAL The craft of copywriting | 659.23 PHE Critical Thinking for Strategic Intelligence | 659.3 MCL Understanding Media: The extensions of man | 659.44 KEL Strategic brand management : building, measuring, and managing brand equity. | 659.443 FUC Social Media: a Critical Introduction | 659.443 MAH Strategic Social Media: From Marketing to Social Change | 661.52(094.5) FER The fertiliser order, 1985 |
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